The main Lorraine logo is a white font on pink rectangle, similar to the Daybreak logo. The on-screen clock is in digital format with pink numbers on off-white rectangle surmounted by the pink toned Lorraine digital on-screen graphics with a yellow stripe recalling the generic ITV1 look, again mimiking the main Daybreak graphics and branding.

The programme replaced Kelly's previous show, GMTV with Lorraine which was very much the same in terms of content.

Graphics

Promo Graphics

Used during ad breaks to promote Lorraine.